"I wouldn't trade the time with you for anything else."
Explained in 12 seconds.
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!
Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.
The name "Relume" is born.
relume
[ri-loom]
To relight or rekindle (a light, flame, etc.)
To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”
Dan, Co-founder of Relume
A lot of freedom-seekers who come into the world of providing a autonomous service start out by learning a high-value skill to the point where they are competent and then go and offer that skill to business owners in order to create a stream of income.
The service provider falls into one of two categories…
They are either lost in a fog struggling with bringing in clients all together. Or…
They are constantly experiencing feast and famine months because they get clients but they are not able to stabilize their client acquisition while also being able to fulfill on their client work. So once they finish up the client work they are left alone feeling like they have to start from scratch with no remaining business and have to go start hunting for more.
It is challenging to be able to manage the fulfillment business and also at the same time be able to bring in clients on a consistent basis!
But that’s only because both of these categories don’t fully understand that they are hitting a dead-end in their business, and in order to get to the other side of this wall, they need to create foundational systems or hire the right people which will allow them to be able to break past that wall and hit their next wall which inevitably will require either new systems, better systems, new people, or better people.
Some service providers know they need systems to thrive, but when they try to build them, it's like trying to build a sandcastle during high tide.
They're stuck in the never-ending struggle, and it feels like quicksand.
Then, there are those who bury their heads in the sand, pretending systems don't matter. They think they can wing it, but they're like a ship without a compass, drifting aimlessly.
Lastly, there are those who find themselves bewildered, wondering why their revenues fall short of their dreams. It's as if they're navigating a maze without a map, constantly puzzled.
They want a consistent stream of clients…
They want a streamlined process for fulfilling those clients…
And they want the proper systems to be able to make this business as hands-off as possible.
However, they don’t know how to do this.
Difficulty setting and achieving realistic business goals in timely manner.
Not having a clear who, what when and why
Lack of a clearly defined offer
Lackluster marketing and client-getting efforts
Inability to quickly manage and delegate tasks to team members
Lack of standardization in business processes and practices
Not tracking key "needle-pushers" or using data to inform decision making
Not having a clear understanding of your and profitability and why stuff works
Over-reliance on a dangerously small number of clients for revenue
Having to search for new clients over and over again due poor client retention
Inability to keep up and effectively deploy new technologies and industry trends
Not investing enough in your family and/or employee training and development
Inability to quickly adapt to changes in client needs and demands
Inefficient back-and-forth communication within the team or with clients
Lack of systems and tools for managing projects and workflows
Insufficient knowledge or experience in sales and negotiation
Not having a clearly outlined and streamlined sales process
Struggling to acquire clients consistent week-by-week basis
Experiencing feast and famine cycles in their business
Being unable to juggle both client work and client acquisition simultaneously
Not understanding how to consistently balance your workload and client acquisition
Being unable to hit their desired revenue goals
Wanting a streamlined process for fulfilling clients but not knowing how to create it
Wanting to make their business more hands-off but not understanding how to do so
Having difficulty adapting to changes in the ai-enabled industry and staying up-to-date with cutting-edge trends and technologies
Lacking the knowledge or resources to quickly adapt & refine their business processes.
The ideal situation for you is one where you are consistently achieving more and more stability and peace in your business as you take on bigger and bigger challenges. You have a crystal clear vision of the people you invest your time in working with, with a deep understanding of your folk's needs and pains. You are able to differentiate yourself from market noise and you are seen as a go-to person in your own craft. This strong recognition and unique selling proposition allows you to attract a steady flow of new business opportunities, and you have effective active brute-force outreach strategies and systems in place to ensure a consistent flow of new business.
In addition, you have a skilled and mean "pipeline driver" of your empire ensuring you can focus on working on the business instead of being stuck in working in the business. You'll have a direct experience of knowledge transfer to yourself and your team without being stuck in the "agency trap" where they can just decide to leave you with no infrastructure after you're done paying your retainer.
You'll have standardized, ready to plug-and-play procedures you or anyone on your team can refer to to make sure you are only working on top 4% of revenue generating activities, allowing for smooth workflows and exceptional client outcomes. You track key performance metrics using them to inform your business decisions, and you have clear understanding of your finances, operations, administration and profitability. You have a wide range of clients, with no over-reliance on a few small clients who can leave you desolated without ground to stand on.
All in all, you have a structurally sound foundation that just continues to grow and scale as your needs grow and evolve.
All without the need to constantly monitor it when you want to spend time on things that matter to you the most.
"I wouldn't trade the time with you for anything else."
"You helped me see things I haven't seen before."
I wouldn't of done anything without your guidance.
"Ludwik's participation in my business has been invaluable.
Thanks to him I have more time to spend with my family and things that matter to me the most."
"I wouldn't trade the time with you for anything else."
"You helped me see things I haven't seen before."
I wouldn't of done anything without your guidance.
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FAQ
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✅ How to Create High Volume, Targeted Cold Outreach Campaigns That Bring in 15-20 Qualified Meetings per Week
✅ How to Create Offers that Book 20-30 Calls per Week
✅ How to Create Sales Pages & VSL's That Increase Call Booking Rates 2x-4x & Closes 30-40%